Heidi is a strategic leader at the intersection of innovation, sustainability, and marketing. She co-founded the Tech Innovation Office at Nike and has advised the World Economic Forum on emerging technologies. Earlier in her career, Heidi was a member of the founding team of Fallon NY, she founded the Planning team at 11, and served as VP of Marketing for Bonneville Environmental Foundation. Heidi earned a BA from Grinnell College and an MBA from the Kellogg School of Management at Northwestern University.